{"id":10304,"date":"2022-02-23T11:18:05","date_gmt":"2022-02-23T05:48:05","guid":{"rendered":"https:\/\/www.iquanta.in\/blog\/?p=10304"},"modified":"2022-05-16T11:14:33","modified_gmt":"2022-05-16T05:44:33","slug":"iim-kozhikode-interview-experience-by98-2iler","status":"publish","type":"post","link":"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/","title":{"rendered":"IIM Kozhikode Interview Experience- by98.2%iler"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/#IIM_Kozhikode_Interview_Experience_by_982iler_Palak\" >IIM Kozhikode Interview Experience by 98.2%iler Palak<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/#Detailed_Profile\" >Detailed Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/#AWT_Topic_for_IIM_Kozhikode_Interview\" >AWT Topic for IIM Kozhikode Interview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/#The_IIM_Interview_Transcript_of_Palak_Singhal_is_as_follows\" >The IIM Interview Transcript of Palak Singhal is as follows:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"IIM_Kozhikode_Interview_Experience_by_982iler_Palak\"><\/span><strong>IIM Kozhikode Interview Experience by 98.2%iler Palak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Today we have Palak Singhal discussing her IIM Kozhikode interview experience. She was a CAT 2018 aspirant and scored 98.2 percentile overall.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Detailed_Profile\"><\/span><strong>Detailed Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Palak is a general non engineer fresher and her past records include 95% in X, 93.5 in XII and 8.7 GPA in her under graduation degree with no prior work experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AWT_Topic_for_IIM_Kozhikode_Interview\"><\/span><strong>AWT Topic for IIM Kozhikode Interview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Capitalism is slowly and inevitably leading to the extinction of the human race.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_IIM_Interview_Transcript_of_Palak_Singhal_is_as_follows\"><\/span><strong>The IIM Interview Transcript of Palak Singhal is as follows:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">The Panel comprised of two young male interviewers (<strong>M1<\/strong> and <strong>M2<\/strong>)<\/p>\n<p><strong>M1<\/strong>:\u00a0Palak, right? What does your name mean?<br \/>\n<strong>Me<\/strong>:\u00a0Sir it translates to eyelashes in Hindi and is symbolic for agility.<br \/>\n<strong>M1<\/strong>:\u00a0We\u2019ll find that out.<br \/>\n<strong>Me<\/strong>:\u00a0Sure, sir! (With a warm smile)<\/p>\n<p><strong>M2<\/strong>:\u00a0(Reading my form) Oh, you\u2019ve graduated in psychology. Well, should we be concerned? Can you hypnotise us? (I was quite accustomed to such reactions by now)<br \/>\n<strong>Me<\/strong>:\u00a0Sir, if I would have pursued my masters in psychodynamic therapy, then perhaps. But right now, no I can\u2019t.<br \/>\n<strong>M2<\/strong>:\u00a0(Visibly relieved) Great! We\u2019re safe now.<br \/>\n<strong>Me<\/strong>:\u00a0(Glad that a pleasant rapport had been established)<\/p>\n<p><strong>M1<\/strong>:\u00a0Palak, what is schizophrenia?<br \/>\n<strong>Me<\/strong>:\u00a0Sir, it is an abnormal psychological disorder which is characterized by a distortion of perception of the physical reality, for example &#8211; hallucinations. One may see that which does not really exist. These are visual hallucinations. May hear that which isn\u2019t really present. These are auditory hallucinations. May feel sensations in the body in the absence of any real stimulus. These are tactile hallucinations. Schizophrenia is one of the most dreadful abnormality because there isn\u2019t a 100% cure for it as of yet. There are drugs and therapies which can limit it, but not fully cure it.<br \/>\n<strong>M1<\/strong>:\u00a0Okay.<\/p>\n<p><strong>M2<\/strong>:\u00a0Have you studied consumer psychology?<br \/>\n<strong>Me<\/strong>:\u00a0Not as part of my academic curriculum, but yes I am well versed with the applications of psychological theories in the domain of consumer research and marketing.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\"><strong>M2<\/strong>:\u00a0So tell me, from a company\u2019s point of view \u2013 what is better? Loyalty or variety seeking?<br \/>\n<strong>Me<\/strong>: A company would want their customers to be loyal to their products and not easily switch to another product\/brand. That is why we see companies investing heavily in customer retention programs or indulging in incentivization of their loyal customers through innovative loyalty programs\/offers.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\"><strong>M2<\/strong>:\u00a0But don\u2019t you think variety is important too? Isn\u2019t it better if the customer can get access to different types of products instead of sticking to one?<br \/>\n<strong>Me<\/strong>: Yes sir, from a customer point of view, variety is definitely important. And the companies should be quick to adjudge this need of customers. They should be able to predict the changing market trends, adapt quickly and introduce a new version\/variety of products based on the new wants. For example, PepsiCo recognized the need for portfolio expansion as they saw a change in health trend, a move towards a more organic \u201cgood for you\u201d products rather than the seemingly unhealthy snacks. The recognition of this change led PepsiCo to venture into acquisitions like Tropicana and Quaker Oats which proved to be a profitable bid for them in the long run.<\/p>\n<p><strong>M2<\/strong>:\u00a0What do you think is the role of Social Exchange theory in this interaction between the market and the consumers?<br \/>\nMe:<\/p>\n<ul class=\"q-box\">\n<li class=\"q-relative\">Explained the role of reference groups and influencers in decision making during the purchase.<\/li>\n<li class=\"q-relative\">Linked it to the premise of celebrity endorsements.<\/li>\n<li class=\"q-relative\">Gave an example of Nike\u2019s controversial Colin Kaepernick campaign to explain the influence that social forces of in-group &amp; out-group rivalry exert in the process of purchase.<\/li>\n<\/ul>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\"><strong>M2<\/strong>:\u00a0(Looking at <strong>M1<\/strong>) Okay I must say I\u2019m impressed. (<strong>M1<\/strong> nods in approval and gets the cue to lead the question now)<\/p>\n<p>M1:\u00a0Okay so far we have discussed the subjective aspects, but can you elaborate on a practical manner of measuring the market change? Build a case for us.<br \/>\n<strong>Me<\/strong>:\u00a0Built a blueprint of a hypothetical case on behalf of an FMCG company aiming to measure the change in dietary habits of a rural population segment, explained the methodology to be used, the standardised tools to be employed, the sample survey questions and the process.\u00a0(Discussion on this research case went on for good 4-5minutes, with cross questioning in between)<\/p>\n<p>I do not specifically remember how, but the topic of body language came up, perhaps through one of my answers.<\/p>\n<p>Suddenly <strong>M2<\/strong> stood up with his arms crossed and clenched tightly near his chest.<br \/>\n<strong>M2<\/strong>:\u00a0Tell me what does this posture say about me?<br \/>\n<strong>Me<\/strong>:\u00a0It conveys that you are unapproachable or aloof.<\/p>\n<p><strong>M2<\/strong> (Puts his arms on his waist and head high):\u00a0And, this?<br \/>\n<strong>Me<\/strong>:\u00a0The overarching posture of your body gives it connotations of dominance. It makes you seem like a person who is not very flexible in his dealings.<\/p>\n<p><strong>M2<\/strong> (Sits down and stretches one of his hand in front of me with the palm facing upwards)\u00a0This?<br \/>\n(His hand was so close that for a moment I felt he is stretching it for a handshake and I had a strong urge to hold it \ud83d\ude1b But resisted it anyway!)<br \/>\n<strong>Me<\/strong>:\u00a0It denotes your receptivity and openness to ideas.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\"><strong>M2<\/strong> turns his palm downward with the hand still stretched.\u00a0And, this?<br \/>\n(I realised he is just pulling my leg now, so I simply laughed out loud and said I don\u2019t know sir!)<br \/>\n<strong>M2<\/strong> joined in the laughter and settled \ud83d\ude00<br \/>\n<strong>M1<\/strong>\u00a0was looking at my extracurricular achievements meanwhile.<\/p>\n<p><strong>M1<\/strong>:\u00a0What is this Times of India Award?<br \/>\n<strong>Me<\/strong>:\u00a0I was awarded the Student of the Year Award by Times of India NIE group for overall excellence in academic and extracurricular achievements.<\/p>\n<p><strong>M1<\/strong>:\u00a0You have mentioned slam poetry as one of your interest areas, tell us about it?<br \/>\n<strong>Me<\/strong>\u00a0\u2013 Explained what it means, how it is different from conventional poetry and what themes I have performed on.<\/p>\n<p><strong>M1<\/strong>:\u00a0What other calls have you got?<br \/>\n<strong>Me<\/strong>:\u00a0All IIMs except B and C, XLRI, IIFT, MDI, TISS, SPJIMR, NMIMS and SIBM.<\/p>\n<p><strong>M1<\/strong> and <strong>M2\u00a0<\/strong>\u2013 Alright Palak! That\u2019ll be it.<br \/>\n<strong>Me<\/strong>:\u00a0Thank you for your time, Sir!<\/p>\n<p>(I stood up to leave towards the door)<\/p>\n<p><strong>M1<\/strong> (stopped me midway):\u00a0How would you describe the interview session?<br \/>\n<strong>Me<\/strong>:\u00a0I\u2019d call it engaging and pleasant. Especially after my last interview (IIM Shillong)!<br \/>\n<strong>M1<\/strong>:\u00a0(chuckling)\u00a0I see! All the best.<\/p>\n<p><strong>Verdict: Converted.<\/strong><\/p>\n<p>So this was a great IIM Kozhikode interview experience by Palak. Hope you&#8217;re taking notes of how to tackle the IIM interviews.<\/p>\n<p>For comprehensive career guidance and to enroll for the CAT 2022 course, visit the link below.<\/p>\n<p><a href=\"http:\/\/www.iQuanta.in\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7740\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1.jpeg\" alt=\"CAT exam\" width=\"659\" height=\"124\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1.jpeg 1280w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-681x129.jpeg 681w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/a><\/p>\n<p>Join our Facebook group for FREE 24*7 doubt clarification and unlimited practice questions. Link mentioned down below:<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/groups\/Rockthecat\"><img decoding=\"async\" class=\"alignnone wp-image-8002\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM.jpeg\" alt=\"CAT preparation Fb group\" width=\"669\" height=\"126\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM.jpeg 1280w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-681x129.jpeg 681w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IIM Kozhikode Interview Experience by 98.2%iler Palak Today we have Palak Singhal discussing her IIM Kozhikode interview experience. She was a CAT 2018 aspirant and scored 98.2 percentile overall. Detailed Profile Palak is a general non engineer fresher and her past records include 95% in X, 93.5 in XII and 8.7 GPA in her under [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[392,393,416],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IIM Kozhikode Interview Experience- by98.2%iler - iQuanta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IIM Kozhikode Interview Experience- by98.2%iler\" \/>\n<meta property=\"og:description\" content=\"IIM Kozhikode Interview Experience by 98.2%iler Palak Today we have Palak Singhal discussing her IIM Kozhikode interview experience. She was a CAT 2018 aspirant and scored 98.2 percentile overall. 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She was a CAT 2018 aspirant and scored 98.2 percentile overall. Detailed Profile Palak is a general non engineer fresher and her past records include 95% in X, 93.5 in XII and 8.7 GPA in her under [&hellip;]","og_url":"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/","og_site_name":"iQuanta","article_publisher":"https:\/\/facebook.com\/iquanta.in","article_author":"https:\/\/www.facebook.com\/jeet.singh.412224","article_published_time":"2022-02-23T05:48:05+00:00","article_modified_time":"2022-05-16T05:44:33+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2022\/02\/6b3e877f-7ec0-4383-b118-89c829815dde.jpg","type":"image\/jpeg"}],"author":"Indrajeet Singh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Indrajeet Singh","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/#article","isPartOf":{"@id":"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/"},"author":{"name":"Indrajeet Singh","@id":"https:\/\/www.iquanta.in\/blog\/#\/schema\/person\/2beb5d5f0836ae531bc05794e824b890"},"headline":"IIM Kozhikode Interview Experience- by98.2%iler","datePublished":"2022-02-23T05:48:05+00:00","dateModified":"2022-05-16T05:44:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/"},"wordCount":1138,"publisher":{"@id":"https:\/\/www.iquanta.in\/blog\/#organization"},"articleSection":["Bschool Interview Experiences","IIM Interview Experiences","IIM Kozhikode Interview Experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/","url":"https:\/\/www.iquanta.in\/blog\/iim-kozhikode-interview-experience-by98-2iler\/","name":"IIM Kozhikode Interview Experience- by98.2%iler - 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