{"id":2645,"date":"2018-02-16T14:16:12","date_gmt":"2018-02-16T08:46:12","guid":{"rendered":"http:\/\/iquanta.in\/blog\/?p=2645"},"modified":"2021-12-31T13:07:49","modified_gmt":"2021-12-31T07:37:49","slug":"mica-gk-by-iquanta","status":"publish","type":"post","link":"https:\/\/www.iquanta.in\/blog\/mica-gk-by-iquanta\/","title":{"rendered":"MICA GK by iQuanta"},"content":{"rendered":"

MICA GK<\/strong> : Important Areas by iQuanta<\/strong><\/p>\n

Q1. The following brands belong to which retail chain; wowmom, superyoung, superyoun celeberations?
\n1. Fashion Bazaar
\n2. Pantaloons
\n3. Toonz retail
\n4. Shopper Stop
\nOA: Toonz Retail, the fastest homegrown retail chain for all the needs and occasions of kids from 0 to 12 years.<\/p>\n

Q2. Name the parent company for each of these popular retail brands.
\n1. Pantaloons \u2013 Future Group
\n2. Shopper\u2019s Stop \u2013 K Raheja Group
\n3. More \u2013 Aditya Birla Group
\n4. Lifestyle \u2013 Landmark Group
\n5. Health & Glow \u2013 RPG Group
\n6. Star India Bazaar \u2013 Tata Group
\n7. Crossword Book Store \u2013 K Raheja Group
\n8. Big Bazaar \u2013 Future Group
\n9. D\u00e9cor \u2013 K Raheja Group
\n10. Westside \u2013 Tata Group operated by Trent<\/p>\n

Q3. Which of the following is a live online auction platform launched by Mahindra First Choice Wheels?
\n1. Olx.com
\n2. Quickr.com
\n3. Droom.in
\n4. www.truetimebids.com
\nOA: eDiig (www.ediig.com), India\u2019s leading online vehicle auction platform and a division of Mahindra First Choice Wheels Ltd. (MFCWL), announced the launch of True Time Bids (www.truetimebids.com), a live online-offline auction platform allowing buyers to participate in traditional \u2018on the ground\u2019 used-car auctions via the internet in real-time.<\/p>\n

Q4. Name the CEO of the following ventures:
\n1. Olx \u2013 Amarjit Singh Batra
\n2. Quickr – Pranay Chulet
\n3. Shopclues \u2013 Sandeep Aggarwal
\n4. Snapdeal \u2013 Kunal Bahl
\n5. One97 Communications (Paytm) \u2013 Vijay Shekhar Sharma
\n6. InMobi \u2013 Naveen Tiwari
\n7. Flipkart \u2013 Kalyan Krishnamoorthy
\n8. Ola Cabs \u2013 Bhavish Aggarwal
\n9. Bhavin Turakhia \u2013 MediaNet
\n10. Oyo Rooms \u2013 Ritesh Aggarwal
\n11. Freecharge \u2013 Sangram Singh
\n12. Payback India \u2013 Gautam Kaushik<\/p>\n

Q5. \u2018The Wedding Store\u2019, a one stop shop for all the wedding needs is launched by which of the following ventures?
\n1. Flipkart
\n2. Shaadi.com
\n3. Matrimony.com
\n4. Shopclues.com
\nOA: \u2018The Wedding Store\u2019 at ShopClues helps you shop for all the occasions associated with your wedding. So be it your Sangeet ceremony or Bachelorette party, ShopClues has on offer the best of everything from the perfect trousseau to the most irresistible accessories.<\/p>\n

Q6. Name the CEO of these AD Agencies<\/p>\n

1. Rediffusion DYR
\nDiwan Arun Nanda – Chairman and Managing Director
\nFamous clients: Emami and Hamdard<\/p>\n

2. Contract Advertising
\nCEO : Raji Ramaswamy
\nClients: HSBC, NIIT, Cadbury , Dabur, Tata Group, Shoppers’ Stop, JK Industries, Madura Garments , Wipro, Asian Paints<\/p>\n

3. FCB Ulka
\nCEO : Nitin Karkare
\nClients: Abbott, Amul, Candyman, Tata Salt, Cargill, Whirlpool<\/p>\n

4. Grey Worldwide
\nSunil Lulla : Chairman and MD
\nClients: Indian Airforce, Radio City, Dell, Sensodyne, Britannia<\/p>\n

5. Mudra Communications
\nMadhukar Kamath
\nClients: Orbit, Pan Bahar, Canon, Gelusil<\/p>\n

6. Leo Burnett
\nSaurabh Verma, CEO, South Asia
\n(Rat lo ache se MICA Alumni hai)
\nClients: Craftsvilla, Amazon, HDFC, Amazon<\/p>\n

7. JWT
\nIndia CEO: Tarun Rai
\nHis clients included Hindustan Unilever, Diageo, GlaxoSmithkline, Pizza Hut, DeBeers, ITC, Tata Steel, Nestle, Hero, Godrej and Kellogg\u2019s.<\/p>\n

8. Lowe Lintas
\nJoseph George
\nClients: Unilever, Idea Cellular, AXE, LG, Maruti Udyog, ITC, Bajaj Auto, J&J , The Hindu<\/p>\n

9. Mcann Erickson
\nExecutive Director and CEO: Prasoon Joshi<\/p>\n

10. Ogilvy and Mather
\nPiyush Pandey- Executive Chairman, MICA Alumni
\nHe received Padma Shri for advertising.
\nCEO is Kunal Jeswani (MICA Alumni). In O&M, the top decision making position is with Executive Director which is held by Piyush Pandey.<\/p>\n

Pandey joined McAleer and Keenor’s company in 1982, and in 1989 he moved to the creative department at O&M. Three years later, he was promoted to creative director, and then to national creative director. Pandey was nominated to the board of directors in 1995, and in 2004 was appointed executive chairman for Ogilvy India and South Asia. He later became vice-chairman of Ogilvy Asia-Pacific. During his tenure Ogilvy & Mather became the third-largest advertising agency in India, and Ogilvy India is considered one of the most creative offices in the Ogilvy network. In September 2006, Pandey was nominated to the Ogilvy worldwide board. He mentors creative executives from around the world at the Berlin School of Creative Leadership.<\/p>\n

13. iCubesWire
\nSahil Chopra
\nClients: Microsoft, Samsung, Adidas, HCL, Viber, Havells, Cargill, Reckitt, Nestle, Telenor, Apollo, Fortis, Fastrack, ITC \u2013 John Players, Hamdard, Airtel<\/p>\n

Q7. What is the newest feature in PayTm that allows you to locate the nearest PayTm store?
\n1. Nearby
\n2. PayTm Locator
\n3. Store Finder
\n4. PayTm Point
\nOA: Paytm \u2018Nearby\u2019 will carry a directory of 800,000 of Paytm\u2019s offline merchants and partners across India. Customers on their Paytm app or web can now browse through a list of shops & locations near them that offer services like accepting Paytm, adding cash to Paytm wallet & upgrading accounts by doing KYC. This not only provides convenience to customers but also provides visibility to thousands of small and medium merchants by connecting them to millions of Paytm customers.<\/p>\n

Q8. Who is the CEO of Global Citizen Movement and when was it founded?
\nOA: Hugh Evans is the co-founder and CEO of the Global Citizen Movement. It was founded in 2008.<\/p>\n

Q9. IRCTC has partnered with which of the following payment banks for ticket bookings?
\n1. Paytm
\n2. Freecharge
\n3. Fino Paytech
\n4. Airtel Payments Bank
\nOA: FreeCharge, India\u2019s fastest growing digital payments platform announced partnership with the Indian Railway Catering and Tourism Corporation (IRCTC), a subsidiary of the Indian Railways and India\u2019s largest travel website to provide digital payments for ticket bookings.<\/p>\n

Q10. Ola built its new hardware platform \u2018Ola Play\u2019 in partnership with which of the following companies?
\n1. Qualcomm
\n2. IBM
\n3. Microsoft
\n4. Sony
\nOA: In a global first, Ola, India\u2019s most popular mobile app for transportation has launched \u2018Ola Play\u2019, a connected car platform for ride sharing that will transform the in-car experience for users on the go like never before. Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advance car controls, choice of personalized content and a fully connected interactive experience for the user. The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm.<\/p>\n

Q11. In the run to tap into bottom of the pyramid the digital wallets have focussed on lighter apps. Which is the lightest digital wallet in the Indian Market?
\n1. MobiKwik Lite
\n2. Paytm
\n3. FreeCharge
\n4. Google Tez
\nOA: Google Tez is not a Digital Wallet though it is just 7 MB. Mobikwik Lite is lightest digital wallet with app size well under 1 MB.<\/p>\n

Q12. Name the mobile payment solutions by Visa.
\n1. mVisa
\n2. Mastercard
\n3. VisaPayments
\n4. PayU Money
\nOA: mVisa, a Quick Response (QR) code-based mobile solution by Visa supports payments to merchants like Ongo (Taxis), TataSky, Idea, Pizza Hut and others.<\/p>\n

Q13. Name the CEO of the following Media Groups and the brands owned by them.
\n1. HT Media
\nCEO: Rajiv Verma
\nBrands: Hindustan Times, Mint, Hindustan, Desimartini.com, Shine.com, Fever 104 FM, HT Horizons, HT City<\/p>\n

2. The Times Group
\nCEO: Raj Jain
\nBrands: The Times of India, Economic Times, Femina, Radio Mirchi, Filmfare, ET Now, Mirror Now, Navbharat Times, mensXP.com, gaana.com, speakingtree.in, timesjobs.com, magicbricks.com, zigwheels.com<\/p>\n

3. Zee Network
\nOwner: Subash Chandra
\nCEO: Punit goenka
\nBrands: Zee TV, &TV, Zee Live, Zee Theatre, Zee News, Zee Bollynova, Zee Bollymovies<\/p>\n

4. NDTV Group
\nExecutive Chairperson: Prannoy Roy
\nCEO: KVL Narayan Rao
\nBrands: mojarto.com, Gadget 360, NDTV 24X7, NDTV Prime, NDTV Profit, NDTV India, Car&Bike
\n5. DB Corp Ltd.
\nManaging Director and CEO: Sudhir Aggarwal
\nBrands: 94.3 My FM, Dainik Bhaskar, Fashion101.in, homeonline.com, DivyaMarathi, Divya Bhaskar<\/p>\n

6. Network18 Group
\nChairman: Mr. Adil Zainulbhai
\nEach brand in the group has its own CEO.
\nBrands:
\n\u2022 Network18 manages various digital businesses including portals such as moneycontrol.com, ibnlive.com, burrp.com, in.com and firstpost.com. It also operates digital commerce properties like HomeShop18 and bookmyshow.com.
\n\u2022 Network18 is a leading player in the Publishing space publishes Forbes India, Overdrive, Better Interiors, and Better Photography. Network18 has also allied investments in Colosceum, Toppers, 24X7 Learning, Yatra, Ubona and other companies.
\n\u2022 Through its subsidiary ‘TV18 Broadcast Limited’, the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC Bajar, CNBC-TV18 Prime HD, CNN-News18, IBN7, ETV channels and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group).
\n\u2022 TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD, Colors Infinity, Rishtey, MTV India, MTV Indies, Comedy Central, Vh1, Nick, Sonic, Nick Jr, Teen Nick and Viacom18 Motion Pictures, the group’s filmed entertainment business.
\n\u2022 TV18 operates a factual entertainment channel History TV18 through a joint venture with A+E Networks.<\/p>\n

Q14. Which mobile carrier brought Pokemon Go to India by partnering with Niantic?
\n1. Airtel
\n2. Vodafone
\n3. Reliance Jio
\n4. Idea
\nOA: Reliance Jio Infocomm Limited delights Indian gamers by bringing the sought-after, first-of-its-kind, Augmented Reality game \u2018Pok\u00e9mon GO\u2019 to India in a partnership with Niantic, Inc. With this partnership, thousands of Reliance Digital Stores and select partner premises in India appeared as \u2018Pok\u00e9Stops\u2019 or \u2018Gyms\u2019 in the Pok\u00e9mon GO game. On Jio\u2019s social messaging app, JioChat, Pok\u00e9mon players have access to an exclusive Pok\u00e9mon Go Channel. The Pok\u00e9mon Go Channel will enable Pok\u00e9mon Go players to collaborate and be part of an exciting community of players.<\/p>\n

Q15. Name the brand ambassadors of the following brands:
\n1. FruitsUp \u2013 Tapsee Pannu
\n2. Gionee \u2013 Virat Kohli and Prabhas
\n3. Swacch Bharat \u2013 Shilpa Shetty
\n4. Lloyd Electric \u2013 Amitabh Bachan
\n5. Gatorade \u2013 P.V. Sindhu
\n6. Loreal Professional (India) \u2013 Twinkle Khanna
\n7. Women\u2019s World Cup \u2013 Sachin Tendulkar
\n8. Micromax \u2013 Anil Kapoor
\n9. Goibibo \u2013 Deepika Padukone
\n10. Voyalla \u2013 Ranvijay Singh
\n11. Puma Woman \u2013 Disha Patani
\n12. Yatra.com \u2013 Ranbir Kapoor
\n13. Skill India Campaign \u2013 Priayanka Chopra
\n14. Eazy Diner \u2013 Yuvraj Singh
\n15. Food Panda \u2013 Shahrukh Khan
\n16. Younger Face \u2013 Tapsee Pannu
\n17. Joyalukkas \u2013 Kajol
\n18. Bajaj Almond Hair Drops \u2013 Parineeti Chopra<\/p>\n

Q16. Twitter has launched a new product which allows banks to provide customer care on their profile with a message button, allowing customers to send message to the business. Recently, a bank partnered with Twitter to launch this feature on their twitter profile. Which bank was it?
\n1. Kotak Mahindra
\n2. Yes Bank
\n3. Standard Chartered
\n4. ICICI Bank
\nOA: Twitter and ICICI Bank, announced a partnership that integrates a slew of digital customer care support features for ICICI Bank, benefiting millions of its customers with direct online response to their queries and feedback in real-time.<\/p>\n

Q17. Name the company which has the this tagline.
\n1. Just do it \u2013 Nike
\n2. Think different \u2013 Apple
\n3. Shave time, Shave Money \u2013 Dollar Shave Club
\n4. Because you\u2019re worth it \u2013 Loreal
\n5. Designed for driving pleasure \u2013 BMW
\n6. A diamond is forever \u2013 De Beers
\n7. Jiyo Sar Uthake \u2013 HDFC
\n8. Hum Hain Na \u2013 ICICI
\n9. Jagoo Re \u2013 Tata Tea
\n10. Gaale ki kharash ka First Aid \u2013 Strepsils
\n11. The Complete Man \u2013 Raymond
\n12. The best a man can get \u2013 Gillette
\nDo as many as you can.<\/p>\n

Q18. Ask the parent company of these brands:
\n1. ITC
\nBrands: Aashirwad, Sunfeast, Bingo, Yipee, B Natural, Fabelle, Fiama, Vivel, Engage, Savlon, Classmate, Paperkraft, John Players, Mint-O, Candyman, Managal Deep
\n2. HUL
\nBrands: Axe, Cornetto, Dove, Knorr, Lifebuoy, Lipton, Lux, Magnum, Pepsodent, Ponds, Bru, Sunsilk, Vaseline, Tres Semme, Rin, Wheel, Lakme, Fair&Lovely, Surf Excel, Brooke Bond, Vim, Ayush, Kwality Walls<\/p>\n

3. Britannia
\nBrands: GoodDay, Marie, NutriChoice, Tiger, JimJam, Bourbon, Pure Magic<\/p>\n

4. Nestle India
\nBrands: Everyday, A+, Nescafe, Nestea, BarOne, KitKat, Maggi, MilkyBar, Munch<\/p>\n

5. Dabur
\nBrands: Fem, Real, Chawanprash, Odonil, Odomos, Meswak, Gulabari, Hajmola, Honitus, Vatika, Pudinhara, Shilajit, Babool, Sani Fresh<\/p>\n

6. Pepsico
\nBrands: Cheetos, Kurkure, Lay\u2019s, Lehar Namkeen, Quaker Oats, Uncle Chipps, 7UP, Aquafina, Duke’s, Gatorade, Mirinda, Mountain Dew, Pepsi, Slice, Tropicana<\/p>\n

7. Coca Cola
\nBrands: Powerade, Sprite, Fanta, Coca Cola, Coke Zero, Diet Coke, Minute Maid<\/p>\n

8. Proctor and Gamble
\nBrands: Ambi Pur, Ariel, Duracell, Gillette, Head & Shoulders, Olay, Oral-B, Pampers, Pantene, Tide, Vicks, Wella, Whisper<\/p>\n

Pro tip: Remember the logo of these brands too.<\/p>\n

Q19. Questions on Mergers and Accquistions
\n1. Paytm accquired Nearbuy and Little to merge the two apps.
\n2. Indian e-commerce giant Flipkart acquired the Indian wing of eBay, which infused $500 million into Flipkart as well as sold its Indian operations unit for an exchange of equity stake in Flipkart. As Flipkart doesn\u2019t have the global presence, the acquisition will bolster the cross border trade and help Flipkart to combat Amazon\u2019s onslaught.
\n3. Axis Bank is one of the few tech savvy banks in India. It has been embracing technology to ease the banking. It acquired Accelyst Solutions Private Limited and Freecharge Payment Technologies Private Limited for $60 million. The acquisition will pave a way for its foray into proliferating digital payments space in the country.
\n4. Airtel which is under immense pressure due to losing customers and falling revenues is trying hard to regain its lost ground. The merger with Telenor India will give initial thrust to the company in the fight against Reliance Jio and Vodafone-Idea. Airtel is buying Telenor India\u2019s operations in Andhra Pradesh, Bihar, Maharashtra, Gujarat, UP (East), UP (West) and Assam circles, which contribute about 35% to Airtel\u2019s total revenue.
\n5. Based in Bangalore, Halli Labs develops solutions to traditional problems using Artificial Intelligence (AI), Machine Learning (ML), and deep learning technologies. Google acquiredthis 4-month old startup with its CEO becoming Director of Engineering.
\n6. Idea Vodafone Merger
\n7. Bharti Airtel, India’s top telco and Tata entered into an agreement to merge Consumer Mobile Businesses (CMB) of TTSL and TTML into the Sunil Mittal-led telco. As part of the agreement, Airtel will absorb Tata consumer mobile business operations across the country in nineteen circles — 17 under TTSL and 2 under TTML.<\/p>\n

\"CAT<\/a><\/p>\n