{"id":57003,"date":"2025-08-23T14:53:57","date_gmt":"2025-08-23T09:23:57","guid":{"rendered":"https:\/\/www.iquanta.in\/blog\/?p=57003"},"modified":"2025-08-23T14:54:00","modified_gmt":"2025-08-23T09:24:00","slug":"are-new-iims-killing-the-brand-value-of-iim","status":"publish","type":"post","link":"https:\/\/www.iquanta.in\/blog\/are-new-iims-killing-the-brand-value-of-iim\/","title":{"rendered":"Are New IIMs Killing the Brand Value of IIM?"},"content":{"rendered":"\n<p><strong>Are New IIMs Killing the Brand Value of IIM<\/strong>: The Indian Institutes of Management (IIMs) are highly-regarded management schools in India. The majority of candidates appear in the CAT exam to secure admission in the top IIMs in India. IIMs are categorised into three parts, i.e. old, new, and baby. IIM Ahmedabad, Bangalore, and Calcutta have always reflected academic excellence and brand value. It is a goal for many to get admission into the oldest IIMs. It offers high-quality education and opens doors for high-paying jobs. But the management education has seen a drastic shift in recent years. New IIMs in India were launched to make education more accessible. This move has raised several concerns and sparked intense discussions. \u201cAre New IIMs Killing the Brand Value of IIM?\u201d is a common query of the aspirants. To answer this, we have curated this article that focuses on actual insights of older vs. newer IIMs and other relevant details.<\/p>\n\n\n\n<p><strong><em><mark>Join this free whatsapp group to get the latest information about CAT exam along with the strategies by CAT experts<\/mark><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/chat.whatsapp.com\/CozxvutQ3E71s28dwxnekH\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-1024x475.jpeg\" alt=\"\" class=\"wp-image-48546\" style=\"width:440px\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-1024x475.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-300x139.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-768x356.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-905x420.jpeg 905w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-150x70.jpeg 150w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-696x323.jpeg 696w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM-1068x496.jpeg 1068w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-08-at-2.51.45-PM.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iquanta.in\/blog\/are-new-iims-killing-the-brand-value-of-iim\/#Are_New_IIMs_Killing_the_Brand_Value_of_IIM\" >Are New IIMs Killing the Brand Value of IIM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iquanta.in\/blog\/are-new-iims-killing-the-brand-value-of-iim\/#Old_IIMs_Vs_New_IIMs_in_India_What_Does_Data_Say\" >Old IIMs Vs New IIMs in India: What Does Data Say?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iquanta.in\/blog\/are-new-iims-killing-the-brand-value-of-iim\/#Placement_Scenario_of_Old_IIMs_and_New_IIMs\" >Placement Scenario of Old IIMs and New IIMs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iquanta.in\/blog\/are-new-iims-killing-the-brand-value-of-iim\/#Factors_Affecting_Quality_of_Newer_IIMs\" >Factors Affecting Quality of Newer IIMs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.iquanta.in\/blog\/are-new-iims-killing-the-brand-value-of-iim\/#Are_New_IIMs_Killing_the_Brand_Value_of_IIM-2\" >Are New IIMs Killing the Brand Value of IIM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.iquanta.in\/blog\/are-new-iims-killing-the-brand-value-of-iim\/#Are_New_IIMs_Killing_the_Brand_Value_of_IIM-3\" >Are New IIMs Killing the Brand Value of IIM?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-are-new-iims-killing-the-brand-value-of-iim\"><span class=\"ez-toc-section\" id=\"Are_New_IIMs_Killing_the_Brand_Value_of_IIM\"><\/span><strong>Are New IIMs Killing the Brand Value of IIM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The expansion of IIMs has shifted the viewpoint on the brand. Older IIMs maintain their global reputation, while new IIMs continue to work on establishing themselves. So, are new IIMs killing the brand value of IIM? Not exactly. The IIM brand is actually evolving. They are transforming it into a multi-tiered structure. It is expected that some new IIMs will rise to the top and others will stay important locally. Before understanding this, we should review the rise of New IIMs over the years. The new IIMs were launched to fulfil India\u2019s growing requirements for skilled managers and to make management education more accessible in all regions. Here is the quick timeline:<\/p>\n\n\n\n<ul>\n<li><strong>1960s\u20131970s<\/strong>: IIM Ahmedabad, IIM Calcutta, and IIM Bangalore were established.<\/li>\n\n\n\n<li><strong>1980s\u20132000<\/strong>s: IIM Lucknow, Kozhikode, and Indore joined the list.<\/li>\n\n\n\n<li><strong>2008-2009<\/strong>: IIM Shillong, Rohtak, and Ranchi were added to the list.<\/li>\n\n\n\n<li><strong>From 2010 Expansion: I<\/strong>IMs were added, including IIMs in Udaipur, Raipur, Kashipur, Trichy, Visakhapatnam, Amritsar, Nagpur, Bodh Gaya, Sirmaur, Sambalpur, Mumbai, and Jammu.<\/li>\n<\/ul>\n\n\n\n<p>This expansion indeed brings positive change. But many argue that it could affect the IIM brand value. Getting admission to it was a rare achievement. Today, thousands secure admission, making the tag less special.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-old-iims-vs-new-iims-in-india-what-does-data-say\"><span class=\"ez-toc-section\" id=\"Old_IIMs_Vs_New_IIMs_in_India_What_Does_Data_Say\"><\/span><strong>Old IIMs Vs New IIMs in India: What Does Data Say?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s compare old IIMs vs New IIMs to understand whether the IIM brand value has been affected. The following are important insights for clarity purposes.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Parameter<\/strong><\/td><td><strong>Old IIMs (A, B, C)<\/strong><\/td><td><strong>IIMs (L, I, K, S, R)<\/strong><\/td><td><strong>IIMs (Post-2010)<\/strong><\/td><\/tr><tr><td>Global Ranking<\/td><td>Top 100 globally<\/td><td>Top 200-300 globally<\/td><td>Rank sometimes globally<\/td><\/tr><tr><td>Average Salary<\/td><td>INR 28-35 LPA<\/td><td>INR 20-28 LPA<\/td><td>INR 12-18 LPA<\/td><\/tr><tr><td>Batch Size<\/td><td>400-600+ students<\/td><td>300-500 students<\/td><td>150-300 students<\/td><\/tr><tr><td>Alumni Network<\/td><td>Strong<\/td><td>Growing<\/td><td>Early Stages<\/td><\/tr><tr><td>Industry Perception<\/td><td>Known as a premium college<\/td><td>Reputed but below A, B, C<\/td><td>Highly variable<\/td><\/tr><tr><td>Infrastructure<\/td><td>Top-class<\/td><td>Good<\/td><td>Developing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-placement-scenario-of-old-iims-and-new-iims\"><span class=\"ez-toc-section\" id=\"Placement_Scenario_of_Old_IIMs_and_New_IIMs\"><\/span><strong>Placement Scenario of Old IIMs and New IIMs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>IIM has earned its brand status largely because of its strong placement records. But the expansion of IIMs has divided the brand into separate tiers.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Old IIMs (A, B, C)<\/strong>: It attracts global consulting firms and top recruiters offering INR 30 LPA to over 1 crore packages.<\/li>\n\n\n\n<li><strong>Mid-Tier IIMs (L, I, K, Rohtak, Shillong):<\/strong> Offers decent placements in finance, consulting, etc. The average placement package lies in the range of INR 18 LPA to 28 LPA.<\/li>\n\n\n\n<li><strong>Newer IIMs (Bodh Gaya, Sirmaur, Sambalpur, etc.): <\/strong>Many find it hard to attract top recruiters, with average packages ranging between INR 10 LPA and INR 15 LPA.<\/li>\n<\/ul>\n\n\n\n<p>These varying placement statistics have created confusion among aspirants and employers. Certain companies do differentiate between the older and newer campuses. This inconsistency is the main reason behind the debate over brand value dilution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-factors-affecting-quality-of-newer-iims\"><span class=\"ez-toc-section\" id=\"Factors_Affecting_Quality_of_Newer_IIMs\"><\/span><strong>Factors Affecting Quality of Newer IIMs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Various factors are considered responsible for affecting the quality of education of new IIMs. Some of the crucial parameters are given below:<\/p>\n\n\n\n<ul>\n<li>Fewer experienced professors are available in new IIMs as many experienced teachers prefer old IIMs.<\/li>\n\n\n\n<li>There are infrastructure gaps in many new IIMs in India. They have limited facilities which affects the quality of education.<\/li>\n\n\n\n<li>Lower CAT cutoffs at newer IIMs often result in less competition and affect overall learning results.<\/li>\n\n\n\n<li>Newer IIMs struggle to provide good internship and project opportunities. The key reasons are small alumni networks and industry connections.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-new-iims-killing-the-brand-value-of-iim-0\"><span class=\"ez-toc-section\" id=\"Are_New_IIMs_Killing_the_Brand_Value_of_IIM-2\"><\/span><strong>Are New IIMs Killing the Brand Value of IIM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some argue that newer IIMs weaken the brand, but the reality is not that simple:<\/p>\n\n\n\n<ul>\n<li>The brand may feel less exclusive today. But more students get the chance to pursue an IIM education<\/li>\n\n\n\n<li>The IIM brand is slowly shaping into tiers. It is similar to the leading institutes abroad, where top names dominate while others coexist successfully.<\/li>\n\n\n\n<li>New IIMs like Shillong, Rohtak, and Ranchi are building their brand with impressive placements and excellence.<\/li>\n<\/ul>\n\n\n\n<p><strong>iQuanta&nbsp;<a href=\"https:\/\/www.iquanta.in\/cat-2025\" target=\"_blank\" rel=\"noreferrer noopener\">CAT Course 2025<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.iquanta.in\/cat-2025\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-1024x576.jpeg\" alt=\"\" class=\"wp-image-47378\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-1024x576.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-300x169.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-768x432.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-1536x864.jpeg 1536w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-747x420.jpeg 747w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-150x84.jpeg 150w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-696x392.jpeg 696w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM-1068x601.jpeg 1068w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-21-at-5.09.00-PM.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-new-iims-killing-the-brand-value-of-iim-1\"><span class=\"ez-toc-section\" id=\"Are_New_IIMs_Killing_the_Brand_Value_of_IIM-3\"><\/span><strong>Are New IIMs Killing the Brand Value of IIM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1755931888353\"><strong class=\"schema-faq-question\"><strong>Are New IIMs Killing the Brand Value of IIM?<\/strong><\/strong> <p class=\"schema-faq-answer\">Not really. New IIMs are not killing the brand value. They are just shaping into tiers where individual campus performance reflects reputation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755931914541\"><strong class=\"schema-faq-question\"><strong>What is the average package of the New IIMs for MBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">The average MBA salary package of newer IIMs lies between INR 10 LPA and INR 20 LPA.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are New IIMs Killing the Brand Value of IIM: The Indian Institutes of Management (IIMs) are highly-regarded management schools in India. The majority of candidates appear in the CAT exam to secure admission in the top IIMs in India. IIMs are categorised into three parts, i.e. old, new, and baby. IIM Ahmedabad, Bangalore, and Calcutta [&hellip;]<\/p>\n","protected":false},"author":533,"featured_media":57047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443,331],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are New IIMs Killing the Brand Value of IIM? - iQuanta<\/title>\n<meta name=\"description\" content=\"Are New IIMs Killing the Brand Value of IIM? Explore whether the rise of new IIMs is affecting the brand or reshaping it into different tiers. 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