{"id":58479,"date":"2025-09-12T15:48:36","date_gmt":"2025-09-12T10:18:36","guid":{"rendered":"https:\/\/www.iquanta.in\/blog\/?p=58479"},"modified":"2025-09-12T16:32:38","modified_gmt":"2025-09-12T11:02:38","slug":"do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic","status":"publish","type":"post","link":"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/","title":{"rendered":"Do New IIMs Need IPM to Survive or Is It Just a Branding Tactic?"},"content":{"rendered":"\n<p>In the current era, the landscape of management education in India has seen an amazing change with the launch of IPM (Integrated Programme in Management) by various new IIMs such as IIM Indore, IIM Rohtak, IIM Ranchi, IIM Bodhgaya as well as IIM Jammu. But the older IIMs like IIM Ahmedabad, Bangalore as well as Calcutta which is dominating the PG management education through MBA or other PGP programs, admitting students or candidates through the competitive CAT exam. The new IIMs on the other side are differentiating themselves and building a sustainable identity are adopting the IPM program which is a five year integrated program that admits students right after their class 12th. And this raises an important question- Is IPM genuine to nurture future leaders in an early stage of their career or simply a branding tool to attract attention as well as to survive in the competitive world of top B-schools?<\/p>\n\n\n\n<p>With the rise in competition among the B-schools, various CAT cutoffs, as well as pressure to maintain placement records, the many education experts say that IPM could be a survival strategy for the new IIMs. In this blog we will be talking about whether new IIMs need IPM to survive or it is just a branding tactics, long term impact of IPM on new IIMs and more.<\/p>\n\n\n\n<p><strong><mark><em>Join this free IPMAT preparation group to get free study material, strategies by toppers and experts, latest updates and more<\/em><\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/chat.whatsapp.com\/K2vq6v0E95BIEhJrbi9Oyq?mode=r_c\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-1024x476.jpg\" alt=\"\" class=\"wp-image-58128\" style=\"width:461px;height:auto\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-1024x476.jpg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-300x140.jpg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-768x357.jpg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-903x420.jpg 903w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-150x70.jpg 150w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-696x324.jpg 696w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER-1068x497.jpg 1068w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/09\/IPMATBLOGBANNER.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/#What_is_IPM_Program_in_IIMs\" >What is IPM Program in IIMs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/#IPM_Admissions_2026_Eligibility_Criteria\" >IPM Admissions 2026: Eligibility Criteria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/#Do_New_IIMs_Need_IPM_to_Survive_or_Is_It_Just_a_Branding_Tactic\" >Do New IIMs Need IPM to Survive or Is It Just a Branding Tactic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/#Is_IPM_a_Branding_Tactic_for_New_IIMs\" >Is IPM a Branding Tactic for New IIMs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/#Old_IIMs_vs_New_IIMs_%E2%80%93_Does_IPM_Makes_the_Difference\" >Old IIMs vs New IIMs &#8211; Does IPM Makes the Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/#Long_Term_Impact_of_IPM_on_New_IIMs\" >Long Term Impact of IPM on New IIMs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.iquanta.in\/blog\/do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\/#Conclusion_Do_New_IIMs_Need_IPM_to_Survive_or_Is_It_Just_a_Branding_Tactic\" >Conclusion: Do New IIMs Need IPM to Survive or Is It Just a Branding Tactic?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-ipm-program-in-iims\"><span class=\"ez-toc-section\" id=\"What_is_IPM_Program_in_IIMs\"><\/span><strong>What is IPM Program in IIMs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>IIM Offering IPM<\/td><td>Year of Launch<\/td><td>Entry Level<\/td><td>Course Duration<\/td><td>Admission Exam<\/td><td>Degree Awarded<\/td><\/tr><tr><td>IIM Indore<\/td><td>2011<\/td><td>After Class 12<\/td><td>5 Years<\/td><td>IPMAT Indore<\/td><td>BA (Foundations of Management) + MBA<\/td><\/tr><tr><td>IIM Rohtak<\/td><td>2019<\/td><td>After Class 12<\/td><td>5 Years<\/td><td>IPMAT Rohtak<\/td><td>BBA + MBA<\/td><\/tr><tr><td>IIM Ranchi<\/td><td>2021<\/td><td>After Class 12<\/td><td>5 Years<\/td><td>IPMAT Indore + WAT &amp; PI<\/td><td>BBA + MBA<\/td><\/tr><tr><td>IIM Bodh Gaya<\/td><td>2021<\/td><td>After Class 12<\/td><td>5 Years<\/td><td>JIPMAT<\/td><td>BBA + MBA<\/td><\/tr><tr><td>IIM Jammu<\/td><td>2021<\/td><td>After Class 12<\/td><td>5 Years<\/td><td>JIPMAT<\/td><td>BBA + MBA<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ipm-admissions-2026-eligibility-criteria\"><span class=\"ez-toc-section\" id=\"IPM_Admissions_2026_Eligibility_Criteria\"><\/span><strong>IPM Admissions 2026: Eligibility Criteria <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This section covers the expected eligibility criteria for the IPM admissions 2026:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>IIM<\/strong><\/td><td><strong>Entrance Exam<\/strong><\/td><td><strong>Educational Qualification<\/strong><\/td><td><strong>Minimum Marks Required<\/strong><\/td><td><strong>Age Limit <\/strong><\/td><\/tr><tr><td>IIM Indore<\/td><td>IPMAT Indore<\/td><td>Class 12 or equivalent in 2024, 2025 or appearing in 2026<\/td><td>Minimum 60% (General\/OBC); 55% (SC\/ST\/PwD) in Class 10 &amp; 12<\/td><td>Born on or after August 1, 2006 (relaxation for reserved categories)<\/td><\/tr><tr><td>IIM Rohtak<\/td><td>IPMAT Rohtak<\/td><td>Class 12 or equivalent in 2024, 2025 or appearing in 2026<\/td><td>Minimum 60% (General\/OBC); 55% (SC\/ST\/PwD) in Class 10 &amp; 12<\/td><td>Born on or after August 1, 2006 (relaxation for reserved categories)<\/td><\/tr><tr><td>IIM Ranchi<\/td><td>IPMAT Indore<\/td><td>Class 12 or equivalent in 2024, 2025 or appearing in 2026<\/td><td>Minimum 60% (General\/OBC); 55% (SC\/ST\/PwD) in Class 10 &amp; 12<\/td><td>Born on or after August 1, 2006<\/td><\/tr><tr><td>IIM Bodh Gaya<\/td><td>JIPMAT<\/td><td>Class 12 or equivalent in 2024, 2025 or appearing in 2026<\/td><td>Minimum 60% (General\/OBC); 55% (SC\/ST\/PwD) in Class 10 &amp; 12<\/td><td>Born on or after August 1, 2006<\/td><\/tr><tr><td>IIM Jammu<\/td><td>JIPMAT<\/td><td>Class 12 or equivalent in 2024, 2025 or appearing in 2026<\/td><td>Minimum 60% (General\/OBC); 55% (SC\/ST\/PwD) in Class 10 &amp; 12<\/td><td>Born on or after August 1, 2006<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\"><span class=\"ez-toc-section\" id=\"Do_New_IIMs_Need_IPM_to_Survive_or_Is_It_Just_a_Branding_Tactic\"><\/span><strong>Do New IIMs Need IPM to Survive or Is It Just a Branding Tactic?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many new IIMs like IIM Rohtak, IIM Indore, IIM Bodh Gaya and IIM Jammu have their IPM programs that has been seen as a strategic move for the quick presence in India\u2019s competitive world of B-schools. Unlike the older and the reputed IIMs (Indian Institutes of Management) such as IIM Ahmedabad, IIM Bangalore as well as IIM Calcutta, the new IIMs face the constant challenge or situation to attract top talent for their MBA programs. But by admitting students or candidates right after class 12th, these institutes are building their own pipeline or brand of high-performing students and primarily reduce their dependencies on the intense or competitive CAT exam which gradually boost their rankings and placement performance as well.<\/p>\n\n\n\n<p>At the same time, the move can also be seen as a branding tactic of new IIMs. The IPM program generates buzz and makes new IIMs stand out among hundreds of B-schools in India. Offering a five year integrated management program not only increases the visibility but along with that stability, academic innovation as well as long term vision. This creates a proper impression that they are not newcomers but very serious institutions that are actually shaping the future leaders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-ipm-a-branding-tactic-for-new-iims\"><span class=\"ez-toc-section\" id=\"Is_IPM_a_Branding_Tactic_for_New_IIMs\"><\/span><strong>Is IPM a Branding Tactic for New IIMs?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The big answer is rather than just being a branding tactic, IPM program can be seen as an advanced-thinking initiative by the new IIMs like IIM Rohtak, IIM Ranchi, IIM Bodh Gaya as well as IIM Jammu to nurture candidates and help them to be a future leaders in their early stage. So, by admitting students right after their class 12th exam, these institutes are building a strong foundation in leadership, managerial as well as analytical skills under the 5 year integrated program that is IPM. This program not only reflects the commitment by the new IIMs for the excellent academics but apart from that also helps them create a global alumni network and strong academic identity in the corporate world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-old-iims-vs-new-iims-does-ipm-makes-the-difference\"><span class=\"ez-toc-section\" id=\"Old_IIMs_vs_New_IIMs_%E2%80%93_Does_IPM_Makes_the_Difference\"><\/span><strong>Old IIMs vs New IIMs &#8211; Does IPM Makes the Difference?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The older IIMs (Indian Institutes of Management) like IIM Ahmedabad, IIM Bangalore as well as IIM Calcutta have already built their strong academic reputation in the world of top B-Schools due to their MBA program whereas the new IIMs are using IPM as a way to build their own strong presence in comparison to the old IIMs, improve the placement performance over time and slowly reduced the gap of this perception between the old IIMs vs new IIMs. While the old IIMs don\u2019t need the IPM program to stay competitive, for the new IIMs, it acts as a differentiator for their growth as well as recognition in the space of management education.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-long-term-impact-of-ipm-on-new-iims\"><span class=\"ez-toc-section\" id=\"Long_Term_Impact_of_IPM_on_New_IIMs\"><\/span><strong>Long Term Impact of IPM on New IIMs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the long term, the IPM program can strengthen both the brand profile as well as the academics of new IIMs like IIM Ranchi, IIM Rohtak, IIM Bodh Gaya as well as IIM Jammu by producing well trained graduates who are having depth management knowledge. As these students complete their five years on campus, they are developing a strong alumni network, better placements as well as increasing the institute\u2019s reputation over the time period. This continuous cycle makes a stronger brand reputation that can help new IIMs close the gap with the older IIMs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-do-new-iims-need-ipm-to-survive-or-is-it-just-a-branding-tactic\"><span class=\"ez-toc-section\" id=\"Conclusion_Do_New_IIMs_Need_IPM_to_Survive_or_Is_It_Just_a_Branding_Tactic\"><\/span><strong>Conclusion: Do New IIMs Need IPM to Survive or Is It Just a Branding Tactic?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Overall, as comparing all the facts, the IPM program is more than just a branding effort for the new IIMs as well as a strategic step to build future leaders. Whereas the old IIMs already enjoy a strong legacy and the new IIMs are using the IPM program to attract talented individuals, creating a long-term identity as well as improving placements in the competitive world of management education in India. This not only boosts their visibility but also helps them to grow strong, and will be an independent institute in the upcoming years.<\/p>\n\n\n\n<p><strong><em>If you are looking for a structured preparation for IPMAT along with 24\u00d77 doubt solving, then you can go for&nbsp;<mark>iQuanta\u2019s&nbsp;<\/mark><mark><a href=\"https:\/\/www.iquanta.in\/ipmat\">IPMAT Course<\/a><\/mark><\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.iquanta.in\/details\/ipmat-2026-course\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-1024x1024.png\" alt=\"\" class=\"wp-image-49763\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-1024x1024.png 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-300x300.png 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-150x150.png 150w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-768x768.png 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-420x420.png 420w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-696x696.png 696w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1-1068x1068.png 1068w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2025\/05\/1080x1080-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>In the current era, the landscape of management education in India has seen an amazing change with the launch of IPM (Integrated Programme in Management) by various new IIMs such as IIM Indore, IIM Rohtak, IIM Ranchi, IIM Bodhgaya as well as IIM Jammu. But the older IIMs like IIM Ahmedabad, Bangalore as well as [&hellip;]<\/p>\n","protected":false},"author":560,"featured_media":58497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[436],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do New IIMs Need IPM to Survive or Is It Just a Branding Tactic? - iQuanta<\/title>\n<meta name=\"description\" content=\"Curious to know if new IIMs need the IPM program to survive or if it is just a branding tactic. 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