{"id":6289,"date":"2021-03-08T11:14:56","date_gmt":"2021-03-08T11:14:56","guid":{"rendered":"https:\/\/www.iquanta.in\/blog\/?p=6289"},"modified":"2022-02-13T23:38:21","modified_gmt":"2022-02-13T18:08:21","slug":"australia-vs-facebook-and-googlemedia-platform-bill","status":"publish","type":"post","link":"https:\/\/www.iquanta.in\/blog\/australia-vs-facebook-and-googlemedia-platform-bill\/","title":{"rendered":"Australia VS Facebook And Google (Media Platform Bill)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iquanta.in\/blog\/australia-vs-facebook-and-googlemedia-platform-bill\/#WHAT_IS_THE_BILL\" >WHAT IS THE BILL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.iquanta.in\/blog\/australia-vs-facebook-and-googlemedia-platform-bill\/#LATEST_NEWS_REACTIONS_OF_FACEBOOK_AND_GOOGLE\" >LATEST NEWS (REACTIONS OF FACEBOOK AND GOOGLE)<\/a><\/li><\/ul><\/nav><\/div>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"WHAT_IS_THE_BILL\"><\/span><strong>WHAT IS THE BILL?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The proposed law, News Media and Digital Platforms Mandatory Bargaining Code Bill 2020, <em>mandates a bargaining code that aims to force Google and Facebook to compensate media companies for using their content.<\/em><\/p>\n<p>The legislation sets a precedent in regulating social media across geographies, and is being closely watched the world over.<\/p>\n<p><em>Back in 2017, the Australian Competition and Consumer Commission (ACCC) recommended a voluntary code with an aim to address the negotiating skew between major digital platforms and media businesses.<\/em><\/p>\n<p>Based on these recommendations, the Australian government in 2019 asked various stakeholders and the ACCC to develop this voluntary code.<\/p>\n<p>The ACCC, however, pointed out in April 2020 that the businesses were not likely to reach an agreement voluntarily. The government then asked it to draft a mandatory code. The draft law was released in July, and the government subsequently introduced the Bill after carrying out some significant amendments.<\/p>\n<p><em>The provision requiring Google and Facebook to enter into payment negotiations with media companies \u2014 with an arbiter mandated to adjudicate if no agreement is reached \u2014 or face heavy fines, has met with resistance. The arbiter is deemed important mainly for smaller publishers who may face a negotiation skew with the platforms<\/em>.<\/p>\n<p><em>In January, Google threatened to remove its search engine from Australia, and Facebook <\/em><br \/>\n<em>warned it could block Australian users from posting or sharing news links. Google has now <\/em><br \/>\n<em>backtracked \u2014 but the basic argument of both companies is that the media industry was <\/em><br \/>\n<span style=\"background-color: #ffff00;\"><em>already benefiting from traffic <\/em><\/span><em>routed to them by the digital platforms, and that the <\/em><br \/>\n<em>proposed rules would expose the Internet companies to \u201cunmanageable levels of financial and <\/em><br \/>\n<em>operational risk\u201d.<\/em><\/p>\n<p><span style=\"background-color: #ffff00;\">Umm, so here\u2019s the thing. So, when you read the news these days through Facebook, Twitter or Google, you get these headlines on the news Tab in google, or you just get headlines on Facebook or Twitter, and a lot of times, you don\u2019t end up opening <\/span><br \/>\n<span style=\"background-color: #ffff00;\">the news website, you just read the news on social media and <\/span><span style=\"background-color: #ffff00;\">keep scrolling.(when you do not open the news website, they <\/span><span style=\"background-color: #ffff00;\">cannot show you their ads, and they do not make money)(you do <\/span><span style=\"background-color: #ffff00;\">not type <a style=\"background-color: #ffff00;\" href=\"http:\/\/www.ndtv.com\/\">www.ndtv.com<\/a>, right? You just google shit and then read <\/span><br \/>\n<span style=\"background-color: #ffff00;\">it from ndtv)(so google benefits, even if you open the ndtv website <\/span><span style=\"background-color: #ffff00;\">through google)<\/span><\/p>\n<p><span style=\"background-color: #ffff00;\">So, news companies feel that people consume news through these social media platforms, social media platforms must pay them a fee, because the platforms are using their news.(and making billions of dollars through ads)(basically shit is very skewed, and small news platforms do not make money, in spite of google using their shit)<\/span><\/p>\n<p><span style=\"background-color: #ffff00;\">(these social media platforms(Facebook and others), on the other <\/span><span style=\"background-color: #ffff00;\">hand say that billions of people are on the platforms and that a lot of those actually end up visiting the news website through social media only, so they are actually making their news popular)<\/span><\/p>\n<p><span style=\"background-color: #ffff00;\">(so basically the law asks FB and Google to strike a negotiation on the payment to be made to the different media portals)<\/span><\/p>\n<p><a href=\"https:\/\/www.iquanta.in\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7740 \" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1.jpeg\" alt=\"\" width=\"561\" height=\"106\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1.jpeg 1280w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1-681x129.jpeg 681w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"LATEST_NEWS_REACTIONS_OF_FACEBOOK_AND_GOOGLE\"><\/span><strong>LATEST NEWS (REACTIONS OF FACEBOOK AND GOOGLE)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The two companies have responded in different ways: Google<span style=\"background-color: #00ff00;\"> is making deals<\/span><br \/>\nwith Australian news publishers; Facebook is <span style=\"background-color: #00ff00;\">cutting them off entirely.<\/span><\/p>\n<p><strong><em>Based on reasoning that the law won\u2019t apply to it as long as news links can\u2019t be shared on its platform, Facebook has banned all <\/em><\/strong><strong><em>users from sharing links to Australian news sources; Australian publications\u2019 pages from hosting any of their own content at all; and Australian users from sharing any news links at all, <\/em><\/strong><br \/>\n<strong><em>Australian or international.<\/em><\/strong><\/p>\n<p>Australian Prime Minister Scott Morrison said Facebook\u2019s move would only make his government more determined to pass the law \u2014 and might encourage a few other governments to do something similar.<\/p>\n<p>\u201cFacebook\u2019s actions to unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing,\u201d Morrison wrote in a Facebook post.<\/p>\n<p>\u201cThese actions will only confirm the concerns that an increasing number of countries are expressing about the behaviour of BigTech companies who think they are bigger than governments and that the rules should not apply to them.\u201d<\/p>\n<p>He added: \u201cWe will not be intimidated by BigTech seeking to pressure our<br \/>\nParliament as it votes on our important News Media Bargaining Code.\u201d<\/p>\n<p>In the end, Google blinked. The search giant has already started working out<br \/>\npayment deals with Australian publications.<\/p>\n<p>On Wednesday, it announced a deal with Rupert Murdoch\u2019s News Corp. Murdoch,<br \/>\nAustralia\u2019s exceedingly rich and powerful news magnate and native son, has been<br \/>\nvery vocal about wanting a law that forces digital platforms to pay his publications,<br \/>\nand he may well have influenced the country\u2019s decision to move forward with this<br \/>\nlaw.<\/p>\n<p>News Corp now has a multi-year deal with Google. Terms were not disclosed, but the<br \/>\nNew York Times reported it was worth tens of millions of dollars. Google also made a<br \/>\ndeal with Australia\u2019s Seven West Media and has agreed to work out licensing deals<br \/>\nwith French publications as France considers a similar law.<\/p>\n<p><span style=\"background-color: #ff9900;\"><em>Facebook, obviously, took a different tack. If Australians can\u2019t <\/em><\/span><span style=\"background-color: #ff9900;\"><em>share news links, and Australian news organizations can\u2019t post <\/em><\/span><span style=\"background-color: #ff9900;\"><em>their own content, then Facebook believes Australia\u2019s law won\u2019t <\/em><\/span><span style=\"background-color: #ff9900;\"><em>apply to it \u2014 after all, there\u2019s nothing to pay media companies for. <\/em><\/span><br \/>\n<span style=\"background-color: #ff9900;\"><em>But there\u2019s <\/em>also no law in place yet. Facebook cut Australian news <\/span><span style=\"background-color: #ff9900;\">publications off before it really had to, which gives them, their <\/span><span style=\"background-color: #ff9900;\">government, and their readers a taste of what\u2019s to come if the <\/span><span style=\"background-color: #ff9900;\">media law goes through. Facebook may be hoping that a preview of <\/span><br \/>\n<span style=\"background-color: #ff9900;\">the platform without Australian news will make lawmakers more <\/span><span style=\"background-color: #ff9900;\">amenable to passing a version of the law that Facebook prefers.<\/span><\/p>\n<p>Facebook might be in the right here, depending on whom you<br \/>\nbelieve<\/p>\n<p><strong>While some have cheered Australia\u2019s move, reasoning that anything that gets tech companies to pay news organizations back <\/strong><br \/>\n<strong>for the content (or ad dollars) they\u2019ve used to build their own <\/strong><br \/>\n<strong>platforms, other <span style=\"text-decoration: underline;\">media analysts<\/span> believe the law is a case of the <\/strong><br \/>\n<strong>government forcing companies to pay other companies \u2014 specifically, those owned by one of that government\u2019s richest and most influential (former) citizens. What was well intentioned may end up only making rich people even richer, with little benefit to <\/strong><br \/>\n<strong>anyone else.<\/strong><\/p>\n<p><strong>Journalism professor Jeff Jarvis <span style=\"text-decoration: underline;\">called the law<\/span> a case of \u201cmedia blackmail\u201d and said Google had \u201ccaved\u201d to \u201cthe devil Murdoch.\u201d Facebook, on the other hand, either \u201cstood on principle\u201d or just decided news content for Australian users wasn\u2019t worth enough to the company to have to pay for it.<\/strong><\/p>\n<p><strong>Facebook <span style=\"text-decoration: underline;\">said on Wednesday<\/span> that it doesn\u2019t think the law \u201crecognizes the realities of how our services work.\u201d The social network believes that it\u2019s actually the publishers that benefit from Facebook, not the other way around.<\/strong><\/p>\n<p><strong>\u201c<span style=\"background-color: #ffff00;\">Last year Facebook generated approximately 5.1 billion free <\/span><\/strong><br \/>\n<span style=\"background-color: #ffff00;\"><strong>referrals to Australian publishers worth an estimated AU$407 <\/strong><\/span><br \/>\n<strong><span style=\"background-color: #ffff00;\">million<\/span>,\u201d Facebook said (take those figures, which have not been <\/strong><br \/>\n<strong>independently verified, with a very <span style=\"text-decoration: underline;\">large grain<\/span> of salt). And <\/strong><br \/>\n<strong>Facebook apparently barely needs news articles, which the <\/strong><br \/>\n<strong>company says makes up \u201cless than four percent of the content <\/strong><br \/>\n<strong>people see in their News Feed.\u201d That might be because Facebook <\/strong><br \/>\n<strong>has, <span style=\"text-decoration: underline;\">in recent years<\/span>, intentionally de-emphasized news links in <\/strong><br \/>\n<strong>News Feeds in favor of posts from friends and family, and <span style=\"text-decoration: underline;\">removed <\/span><\/strong><br \/>\n<strong>the \u201cTrending\u201d box that featured links to news articles.<\/strong><\/p>\n<p><span style=\"background-color: #ffff00;\"><strong><em>In fact, Facebook said, it lets news organizations use its services <\/em><\/strong><\/span><br \/>\n<span style=\"background-color: #ffff00;\"><strong><em>for free, posting links to their articles for Facebook users, who <\/em><\/strong><\/span><br \/>\n<span style=\"background-color: #ffff00;\"><strong><em>then click on those links and give those news organizations <\/em><\/strong><\/span><br \/>\n<strong><span style=\"background-color: #ffff00;\"><em>precious traffic.<\/em><\/span> What Facebook didn\u2019t say was that this traffic isn\u2019t <\/strong><br \/>\n<strong>worth nearly as much to those publishers as it could be, because <\/strong><br \/>\n<strong>Facebook and Google control the majority of the digital ads market <\/strong><br \/>\n<strong>and make most of the money from it, rather than the outlets whose <\/strong><br \/>\n<strong>content those ads are posted on. This is why Australia wants to <\/strong><br \/>\n<strong>force them to pay those publishers fairly in the first place.<\/strong><\/p>\n<p><strong>A few other places, including <span style=\"text-decoration: underline;\">France<\/span> and <span style=\"text-decoration: underline;\">Canada<\/span> \u2014 and even the <\/strong><br \/>\n<strong>much larger <span style=\"text-decoration: underline;\">European Union<\/span> \u2014 have suggested they might follow <\/strong><br \/>\n<strong>Australia\u2019s lead, too.<\/strong><\/p>\n<p><strong>Facebook claims that it\u2019s not opposed to paying news organizations <\/strong><br \/>\n<strong>and had <span style=\"text-decoration: underline;\">wanted to launch<\/span> in Australia Facebook News, a platform <\/strong><br \/>\n<strong>on which the company would pay publishers to license their <\/strong><br \/>\n<strong>content, as it\u2019s already doing in the United States and the United <\/strong><br \/>\n<strong>Kingdom. Those deals would, of course, be on Facebook\u2019s terms. <\/strong><br \/>\n<strong>The company doesn\u2019t like being regulated, so it\u2019s cut Australia off <\/strong><br \/>\n<strong>before it can be.<\/strong><\/p>\n<p>To structure your\u00a0<a href=\"https:\/\/www.iquanta.in\/cat-online-coaching\">CAT online preparation<\/a>\u00a0in an efficient way consider joining iQuanta which is a\u00a0<a href=\"https:\/\/www.iquanta.in\/test\/iconcept\">top online cat coaching<\/a>\u00a0institute and being a part of the iQuanta CAT 22 Course.<br \/>\nYou can also check out and be a part of their\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/Rockthecat\">Facebook group<\/a>\u00a0for peer learning, doubt solving and free material.<\/p>\n<p><a href=\"https:\/\/www.iquanta.in\/\"><img decoding=\"async\" class=\"alignnone wp-image-7711 td-animation-stack-type0-2\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-300x57.jpeg\" sizes=\"(max-width: 384px) 100vw, 384px\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-681x129.jpeg 681w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM.jpeg 1280w\" alt=\"\" width=\"384\" height=\"73\" \/><\/a><\/p>\n<p>For 24*7 doubts-solving, FREE guidance and counselling and peer to peer learning, join the CAT preparation Fb group below:<\/p>\n<p><a href=\"http:\/\/www.facebook.com\/groups\/Rockthecat\/\"><img decoding=\"async\" class=\"alignnone wp-image-8002 td-animation-stack-type0-2\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM.jpeg\" sizes=\"(max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM.jpeg 1280w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-681x129.jpeg 681w\" alt=\"CAT preparation Fb group\" width=\"400\" height=\"76\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT IS THE BILL? The proposed law, News Media and Digital Platforms Mandatory Bargaining Code Bill 2020, mandates a bargaining code that aims to force Google and Facebook to compensate media companies for using their content. The legislation sets a precedent in regulating social media across geographies, and is being closely watched the world over. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[367],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Australia VS Facebook And Google (Media Platform Bill) - iQuanta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iquanta.in\/blog\/australia-vs-facebook-and-googlemedia-platform-bill\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australia VS Facebook And Google (Media Platform Bill)\" \/>\n<meta property=\"og:description\" content=\"WHAT IS THE BILL? The proposed law, News Media and Digital Platforms Mandatory Bargaining Code Bill 2020, mandates a bargaining code that aims to force Google and Facebook to compensate media companies for using their content. The legislation sets a precedent in regulating social media across geographies, and is being closely watched the world over. 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The proposed law, News Media and Digital Platforms Mandatory Bargaining Code Bill 2020, mandates a bargaining code that aims to force Google and Facebook to compensate media companies for using their content. The legislation sets a precedent in regulating social media across geographies, and is being closely watched the world over. 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