\nThe interplay between WhatsApp and Facebook, its parent company, becomes more visible when it comes to messages to business, where the new privacy changes have been applied.
\nWhatsApp has clarified that some \u201clarge businesses\u201d might need to use \u201csecure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts\u201d. And \u201cwhether you communicate with a business by phone, email, or WhatsApp, it can see what you\u2019re saying and may use that information for its own marketing purposes, which may include advertising on Facebook\u201d. But, WhatsApp says it will \u201cclearly label conversations with businesses that are choosing to use hosting services from Facebook\u201d.
\nThese labels are already visible when you are communicating with a business, and users will
\nnow need to decide whether they want to be in a conversation, the details of which could be used
\nto show them targeted ads. Using the Shops features on WhatsApp could also open up your
\npreferences for targeted ads on other Facebook products such as Instagram. So clearly, business messaging, which WhatsApp has been gradually activating across many markets, will ultimately result in advertisements based on preferences you have shown to the business.
\nIf you use WhatsApp for a business and have a list of clients, the business on the other side too will see the conversation and know your preferences. This could be used to show you ads on
\nFacebook platforms. If you are a business owner, you could use some of the insights to run ads targeting your customers on Facebook and other services.<\/p>\n
What changes for you in these scenarios?<\/strong> … OR IF YOU ARE NOT:<\/strong> Nothing changes for you as a WhatsApp user, as you cannot be shown ads on Facebook. Protection Regulation (GDPR) is one of the strictest in the world and ensures that consumers have the full rights to their data and how that data is processed, and can even demand erasure of While the WhatsApp privacy policy in the EU also talks about data sharing with Facebook, consumers there get a special setting called \u201cManaging and Retaining Your Information\u201d, with So, why doesn\u2019t India get such a setting with extensive controls?<\/strong> The Supreme Court on Monday issued notices and sought responses from WhatsApp, Facebook, and the central government in a matter concerning the instant messaging app\u2019s new privacy policy.<\/p>\n Referring to Facebook and the messaging platform owned by it, a bench of Chief Justice of India SA Bobde, and Justices AS Bopanna and V Ramasubramanian said they may be $2-3 trillion companies, but people value their privacy more than money and that it is the court’s duty to protect user privacy.<\/p>\n The government, which had written to WhatsApp last month to withdraw the proposed changes to its privacy rules and had sought clarifications on a set of queries from it, told the court that the companies can’t share data of users which must be protected.<\/p>\n WhatsApp and Facebook did not respond to emails seeking comment on the new privacy policy and the company’s response to queries raised by the government. Following a user uproar, WhatsApp said on January 15 that it was moving back the To structure your\u00a0CAT online preparation<\/a>\u00a0in an efficient way consider joining iQuanta which is a\u00a0top online cat coaching<\/a>\u00a0institute and being a part of the iQuanta CAT 22 Course.![\"\"](\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-16-at-4.09.20-PM-1.jpeg\")
<\/a><\/p>\n
\nIF YOU ARE ON FACEBOOK:<\/strong> Nothing changes when it comes to personal chats. However, if you are engaged in conversations with a business, you might start seeing related ads on Facebook and other company products such as Instagram.<\/p>\n
\nIF YOU HAVE A LARGE FOLLOWING:<\/strong> WhatsApp remains a secure platform for all your personal conversations with individuals and groups. However, it might be a good idea to be
\ncautious while using the business features as many people could have access to your preferences.
\n… OR IF YOU DO NOT:<\/strong> Your regular WhatsApp conversations remain safe and end-to-end encrypted.
\nWhich countries have a different policy?<\/strong>
\nWhile there is data sharing with Facebook even in the European Union, users there get more control. That\u2019s because the EU has a different privacy policy on any software product compared
\nto the rest of the world. EU\u2019s General Data<\/p>\n
\ninformation. According to WhatsApp\u2019s own policy for the EU, consumers have \u201cthe right to access, rectify, port,
\nand erase your information, as well as the right to restrict and object to certain processing of your
\ninformation.\u201d<\/p>\n
\nwhich they can rectify, update or erase information that the platform controls. This option is not available elsewhere. Consumers in the EU can even withdraw their consent to WhatsApp for processing of data, thanks to GDPR.
\nInterestingly, after the EU antitrust authorities in 2017 fined Facebook 110 million euros for misleading regulators during a 2014 review of the WhatsApp takeover, the social network had
\ntold these regulators it technically wasn\u2019t possible to combine WhatsApp data with its other services.<\/p>\n
\nIndia lacks a regulatory authority. Until the Personal Data Protection Bill becomes law, it will be hard to police tech companies on how user data should be processed.
\nWhatsApp\u2019s new privacy policy applies to every country, including the US, and users will have to accept the terms and conditions to continue using the service.
\nHow does one read the update in the context of the regulatory scrutiny Facebook faces in the US
\nand EU?
\nThe regulatory heat makes the timing of this update interesting. In the US, the Federal Trade Commission (FTC) has filed a lawsuit against Facebook over antitrust, anti-competitive policies.
\nIt has also put Facebook\u2019s acquisition of WhatsApp and Instagram under the scanner.
\nThese two apps have helped Facebook dominate the social media and messaging space in the last five years. If the FTC wins its cases, it wants Facebook to sell off both WhatsApp and Instagram, which could prove disastrous for the company.
\nFurther, it would mean that Zuckerberg\u2019s vision of interoperability among other apps in the bouquet would come to an end. In his scheme of things, a WhatsApp user should be able to
\nmessage someone on Messenger, even if they don\u2019t use that app. This interoperability will be limited to Facebook\u2019s own set of products.
\nThe EU is also investigating Facebook over claims that it trampled competition with the help of the vast troves of user data. The company has resisted EU\u2019s demands for several documents and
\nfiled a lawsuit against this last year as well. Supreme Court issues notices to Facebook, WhatsApp over new privacy policy<\/p>\n
\ndate on which people will be asked to review and accept the terms. The previous deadline was February 8.<\/p>\n
\nYou can also check out and be a part of their\u00a0Facebook group<\/a>\u00a0for peer learning, doubt solving and free material.<\/p>\n
![\"\"](\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-300x57.jpeg\")
<\/a><\/p>\n![\"CAT](\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM.jpeg\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"