{"id":7331,"date":"2021-11-05T17:53:56","date_gmt":"2021-11-05T12:23:56","guid":{"rendered":"https:\/\/www.iquanta.in\/blog\/?p=7331"},"modified":"2022-02-10T23:32:58","modified_gmt":"2022-02-10T18:02:58","slug":"cloudtail-amazon-marketing-india","status":"publish","type":"post","link":"https:\/\/www.iquanta.in\/blog\/cloudtail-amazon-marketing-india\/","title":{"rendered":"Cloudtail closing  | Amazon marketing India"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.iquanta.in\/blog\/cloudtail-amazon-marketing-india\/#Cloudtail_on_Amazon\" >Cloudtail on Amazon<\/a><\/li><\/ul><\/nav><\/div>\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Cloudtail_on_Amazon\"><\/span>Cloudtail on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<hr \/>\n<p>Cloudtail is the top Indian seller jointly owned by Amazon and Billionaire N.R. Narayana Murthy\u2019s Catamaran. They have decided to not continue their joint venture after May 2022.<\/p>\n<p>This was announced a few hours after the Supreme Court ruled that Amazon and Flipkart must face antitrust investigations in the South Asian market.<\/p>\n<p>The Competition Commission of India ordered an investigation into the firms last year for allegedly promoting select sellers (those in which they own a stake) on their e-commerce platforms and using business practices that stifle competition.<\/p>\n<p>Catamaran and Amazon launched their joint venture in India in 2014. The ownership was restructured in 2019 following India\u2019s regulatory changes.<\/p>\n<p>Cloudtail is registered as Prione Business Services which enables over 300,000 sellers and entrepreneurs to go online. It provides 4 million merchants and small businesses with digital payment capabilities and helps them access millions of customers in India.<\/p>\n<p>Cloudtail is one of the largest sellers on Amazon in India. Many categories have Cloudtail as the first listing when searched on Amazon.<\/p>\n<p><a href=\"https:\/\/www.iquanta.in\/\"><img decoding=\"async\" class=\"alignnone  wp-image-7711\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-300x57.jpeg\" alt=\"\" width=\"384\" height=\"73\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-681x129.jpeg 681w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM.jpeg 1280w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/a><\/p>\n<p>Amazon has stakes in a few more third-party sellers, including Appario Retail, which is its joint venture with Patni Group. Amazon is in talks with Patni Group to explore whether they want to continue their joint venture Appario Retail.<\/p>\n<p>However, there was no mention of the reason behind ending their joint venture Cloudtail. Probably, this is due to the strict stance of CCI towards e-commerce platforms.<\/p>\n<p>There have been long-standing laws in India that have restricted e-commerce firms from holding inventory or selling items directly to consumers. In order to bypass this, firms have operated through a maze of joint ventures with local companies that operate as inventory-holding firms.<\/p>\n<p>India was able to fix this loophole in late 2018 in a move that was a big blowback to Amazon. Both Amazon and Flipkart tried to quickly delist hundreds of thousands of items from their stores and made their investments in affiliated firms way more indirect.<\/p>\n<p>In June, India proposed tougher e-commerce rules that prohibit Amazon, Flipkart and other e-commerce players from running their in-house\/private labels.<\/p>\n<p>The new proposal asks e-commerce firms to ensure that none of their related and associated parties are listed on their platforms as sellers for selling to customers directly.<\/p>\n<p>Further, sometime before, e-commerce companies were asked to include the country of origin along with other rules.<\/p>\n<p>This shows that the government is trying to regulate control in order to protect small sellers. Seeing the tough stance being taken, it was the right decision by Amazon to end the joint venture.<\/p>\n<p>To structure your <a href=\"https:\/\/www.iquanta.in\/cat-online-coaching\">CAT online preparation<\/a> in an efficient way consider joining iQuanta which is a <a href=\"https:\/\/www.iquanta.in\/test\/iconcept\">top online cat coaching<\/a> institute and being a part of the iQuanta CAT 21 Course.<br \/>\nYou can also check out and be a part of their <a href=\"https:\/\/www.facebook.com\/groups\/Rockthecat\">Facebook group<\/a> for peer learning, doubt solving and free material.<\/p>\n<p>To structure your <a href=\"https:\/\/www.iquanta.in\/cat-online-coaching\">CAT online preparation<\/a> in an efficient way consider joining iQuanta which is a <a href=\"https:\/\/www.iquanta.in\/test\/iconcept\">top online cat coaching<\/a> institute and being a part of the iQuanta CAT 22 Course.<br \/>\nYou can also check out and be a part of their <a href=\"https:\/\/www.facebook.com\/groups\/Rockthecat\">Facebook group<\/a> for peer learning, doubt solving and free material.<\/p>\n<p><a href=\"https:\/\/www.iquanta.in\/\"><img decoding=\"async\" class=\"alignnone  wp-image-7711\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-300x57.jpeg\" alt=\"\" width=\"384\" height=\"73\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM-681x129.jpeg 681w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-12-14-at-6.21.58-PM.jpeg 1280w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/a><\/p>\n<p>For 24*7 doubts-solving, FREE guidance and counselling and peer to peer learning, join the CAT preparation Fb group below:<\/p>\n<p><a href=\"http:\/\/www.facebook.com\/groups\/Rockthecat\/\"><img decoding=\"async\" class=\"alignnone wp-image-8002\" src=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM.jpeg\" sizes=\"(max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM.jpeg 1280w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-300x57.jpeg 300w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-1024x194.jpeg 1024w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-768x145.jpeg 768w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-640x121.jpeg 640w, https:\/\/www.iquanta.in\/blog\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-20-at-5.05.31-PM-681x129.jpeg 681w\" alt=\"CAT preparation Fb group\" width=\"400\" height=\"76\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloudtail on Amazon Cloudtail is the top Indian seller jointly owned by Amazon and Billionaire N.R. Narayana Murthy\u2019s Catamaran. They have decided to not continue their joint venture after May 2022. This was announced a few hours after the Supreme Court ruled that Amazon and Flipkart must face antitrust investigations in the South Asian market. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[369,367],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cloudtail closing | Amazon marketing India | iQuanta CAT Preparation<\/title>\n<meta name=\"description\" content=\"Amazon and Catamaran jointly operate Prione Business Services. 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