Marketing is a word you somehow heard about it but before directly comes into a picture about “What is MBA in Marketing”, we should understand this term first. Have you ever thought of the last product that you purchased, its not because you want to buy it but somehow branding spoke to you. The product seems in such a manner that is really sounds according to your need or more than that. This is actually something where “Marketing” comes in a picture, its not a magic instead this domain itself is a creativity that let’s you understand the psychology of a customer, intrusive ideas to trust a brand and most important how to turn creativity into branding strategies. MBA in Marketing is a specialized domain in management classes and to opt the best education under this domain candidates have to appear for the Common Admission Test after graduation. The major areas that you will going to cover under Marketing are Digital Marketing, Consumer Behavior, Brand Management, Market Research, Sales & Distribution Management, etc.
Many candidates are confused about the career opportunities that they find after completing education in this domain. So this detailed guide is helpful for the candidates who are strictly looking for the answers of these particular questions about MBA in Marketing. Let’s begin the interesting conversation about it.
Join iQuanta’s diversified student community for free and prepare with other 4.1L+ peers. Get access to 24*7 doubt-solving, mentorship, free webinars, etc all at one single platform.
What is MBA in Marketing?
Studying marketing in MBA covers intrusive knowledge about digital marketing components, deeply analyzing the consumer behaviour, brand management, sales & distribution management, etc. These fields open varies job opportunities in big firms, FMCG, Product Companies and more. People can look for several roles as Brand Manager, Product Marketing Manager, Category Manager (FMCG / E-Commerce), Marketing Strategy / GTM Roles, Sales & Marketing Leadership Programs, Growth Marketing Manager, Performance Marketing (Paid Ads, Funnels), Consumer Insights / Market Research, Digital Marketing Manager, Channel / Trade Marketing, Sales & Business Development.
These job roles from MBA in Marketing provides a significant career growth in the corporate world. Many candidates gets confused about Marketing and directly connects this term with either advertisement or direct promotion but it is something more than that. You can check top job roles with MBA in Marketing with respective to college tier.
Do Pursuing MBA in Marketing Open Top Roles in Corporate?
Yes, the MBA in Marketing open top roles in corporate world. The major components that leads to a severe growth in Marketing include psychology of customers, business driven strategies, growth of a revenue in a company and branding promotion. Getting into the same field start with the excellent education from top MBA colleges in India like IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Kozhikode, IIM Indore, XLRI Jamshedpur, FMS Delhi, MICA Ahmedabad, MDI Gurgaon, SPJIMR Mumbai, etc will help you to access these top roles early in the corporate job market.
Top Job Roles with MBA in Marketing & MBA College Tier
These section covers the top job roles or opportunities with MBA in Marketing along with MBA college tier. Have a look on the table specified below.
| Job Roles with MBA in Marketing | MBA College Tier |
| Brand Manager / Assistant Brand Manager | Tier 1 |
| Product Marketing Manager | Tier 1 & Tier 2 |
| Category Manager (FMCG / E-commerce) | Tier 1 |
| Marketing Strategy / GTM Roles | Tier 1 |
| Sales & Marketing Leadership Programs | Tier 1 & Tier 2 |
| Growth Marketing Manager | Tier 1 & Tier 2 |
| Performance Marketing (Paid Ads, Funnels) | Tier 2 |
| Consumer Insights / Market Research | Tier 1 & Tier 2 |
| CRM & Lifecycle Marketing | Tier 2 |
| Digital Marketing Manager | Tier 1, Tier 2 & Tier 3 |
| Channel / Trade Marketing | Tier 2 & Tier 3 |
| Sales & Business Development | Tier 1 (mid-senior), Tier 2 & Tier 3 (Entry level) |
Top MBA Colleges with MBA in Marketing
| S. No. | MBA Colleges in India | Location | Marketing Program/ Specialisation |
| 1 | IIM Ahmedabad | Ahmedabad | MBA (PGP) – Marketing as major |
| 2 | IIM Bangalore | Bengaluru | MBA (PGP) – Marketing electives |
| 3 | IIM Calcutta | Kolkata | MBA – Marketing specialisation |
| 4 | IIM Lucknow | Lucknow | MBA – Marketing major |
| 5 | FMS Delhi | New Delhi | MBA – Marketing |
| 6 | XLRI Jamshedpur | Jamshedpur | PGDM – Marketing electives |
| 7 | SPJIMR Mumbai | Mumbai | PGDM – Marketing specialisation |
| 8 | MDI Gurgaon | Gurugram | PGDM – Marketing |
| 9 | IIFT Delhi/Kolkata | Delhi / Kolkata | MBA (IB) – Marketing roles strong |
| 10 | JBIMS Mumbai | Mumbai | MBA/MMS – Marketing focus |
| 11 | NMIMS Mumbai | Mumbai | MBA – Marketing |
| 12 | SIBM Pune | Pune | MBA – Marketing |
| 13 | IMT Ghaziabad | Ghaziabad | PGDM – Marketing |
| 14 | Great Lakes Institute of Management | Chennai / Gurugram | PGDM – Marketing electives |
| 15 | TAPMI Manipal | Manipal | MBA – Marketing |
| 16 | FORE School of Management | New Delhi | PGDM – Marketing |
| 17 | KJ Somaiya Institute of Management | Mumbai | MBA – Marketing |
| 18 | XIMB Bhubaneswar | Bhubaneswar | MBA – Marketing |
| 19 | GIM Goa | Goa | PGDM – Marketing |
| 20 | IRMA Anand | Anand | Rural Marketing (highly reputed) |
Conclusion: MBA in Marketing
If you are keen entering in the job opportunities like Brand Manager, Product Marketing Manager, Category Manager (FMCG / E-Commerce), Marketing Strategy / GTM Roles, Sales & Marketing Leadership Programs, Growth Marketing Manager, Performance Marketing (Paid Ads, Funnels), Consumer Insights / Market Research, Digital Marketing Manager, Channel / Trade Marketing, Sales & Business Development then planning for pursuing education in MBA in Marketing is the indispensable choice. Candidates will learn lot of ideas or activities about a product or branding with technical component relevant to the digital marketing.
